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Discover who we are and what we stand for — a brand where tradition, craftsmanship, and timeless elegance come together.
Our Brand Story
In a world where fashion meets tradition, we weave a tale of beauty, craftsmanship, and empowerment. Our brand is more than just a clothing label – it’s a celebration of Indian art, culture, and the timeless elegance of women.
Rooted in Tradition
Our journey begins with a deep appreciation for the rich cultural heritage of India. We believe that traditional crafts and artisanal skills are a treasure trove of beauty and innovation. By promoting local artisans and their handmade products, we aim to preserve the essence of Indian craftsmanship while fostering a new wave of sustainable fashion.
Handcrafted with Love
Each piece in our collection is a testament to the skill and creativity of our artisans. From intricate embroidery to exquisite prints, every detail is carefully crafted to reflect the beauty of Indian artistry. Our products are made with love, care, and a deep understanding of what makes a woman feel confident and beautiful.
Comfort and Elegance
We believe that ethnic wear should be both stylish and comfortable. Our designs are carefully crafted to ensure that every piece is not only visually stunning but also comfortable to wear. Whether you’re attending a festive occasion or a casual gathering, our outfits are designed to make you feel like a queen.
Our Promise – When you choose us, you’re not just buying a product – you’re supporting a movement. A movement that promotes sustainable fashion, empowers local artisans, and celebrates the beauty of Indian culture. We’re committed to delivering high-quality, handmade products that exceed your expectations.
Come, be a part of our story. Explore our collections, and discover the beauty of Indian craftsmanship. Let’s celebrate the art of elegance together!
Our Collections
– Anarkalis
– Kurta Sets with Dupatta
– Coord Sets
– And more…
Our Values
– Promoting local artisans and handmade products
– Sustainable fashion practices
– Comfort and elegance in every piece
– Celebrating Indian art, culture, and women empowerment
Authorized by – Occupied Hangers
General Questions
01) Cut – The Sparkle Factor
The cut determines how brilliantly your diamond sparkles. Even with perfect color or clarity, a poor cut can leave a diamond looking dull.
- Excellent Cut: Reflects light symmetrically, creating maximum brilliance, fire, and scintillation (the diamond “dance” you see as it moves).
- Good Cut: Still attractive but with less fire and brightness.
- Poor Cut: Light escapes through the sides, making the stone look flat or glassy.
🔍 Elarion Tip: Always prioritise cut — it’s the most important factor for brilliance.
📸 Visual Example for Website:
- A side-by-side animation of “Excellent Cut vs Poor Cut,” showing how light reflects.
- Infographic: A diamond icon radiating sparkle beams vs a dull, flat diamond.
02) Color – From Dazzling White to Unique Hues
Diamond color is graded from D (colorless) to Z (light yellow/brown).
- D–F (Colorless): Pure, icy brilliance — the rarest and most luxurious.
- G–J (Near-Colorless): Almost indistinguishable to the naked eye, offering great value.
- K–M (Faint Color): Slight warmth visible, especially in larger diamonds.
- Fancy Colors (Pink, Blue, Yellow): Rare, vibrant, and fashion-forward — a modern luxury statement.
🔍 Elarion Tip: Choose D–F for timeless brilliance, or explore fancy hues for a bold and personal touch.
📸 Visual Example for Website:
- A color gradient bar (D → Z) with diamond icons.
- A carousel showcasing a colorless diamond vs a fancy pink/blue/yellow one for impact.
03) Clarity – Nature’s Fingerprint
Clarity measures the presence of inclusions (internal marks) and blemishes (surface marks).
- FL (Flawless) / IF (Internally Flawless): No visible imperfections, even under 10x magnification.
- VVS1–VVS2 (Very, Very Slightly Included): Minute inclusions, invisible without magnification.
- VS1–VS2 (Very Slightly Included): Slight inclusions, hard to detect with the naked eye.
- SI1–SI2 (Slightly Included): Noticeable under magnification, some visible to the eye.
- I1–I3 (Included): Obvious inclusions affecting sparkle and durability.
🔍 Elarion Tip: Choose VS1 or higher for eye-clean brilliance. For larger diamonds, opt for VVS or IF for an ultra-luxury finish.
📸 Visual Example for Website:
- A clarity scale infographic with magnified diamond images for each grade.
- Interactive zoom tool showing inclusions visible in SI vs flawless stones.
04) Carat – Size & Presence
Carat refers to the weight, not size, of a diamond. Larger diamonds are rarer, but cut quality ensures sparkle regardless of carat.
- 1.00ct: Classic and timeless for engagement rings.
- 1.50ct – 2.00ct: Luxe statement pieces with strong presence.
- 2.50ct+ : Ultra-luxury, rare, and bold.
🔍 Elarion Tip: Balance carat with cut. A smaller, well-cut diamond can outshine a larger but poorly cut stone.
📸 Visual Example for Website:
- A hand model ring size comparison chart (1ct vs 2ct vs 3ct).
- A scale graphic showing different carat sizes side-by-side.
05) Cost – Maximising Value with Lab Diamonds
Here’s where lab-grown diamonds truly shine. You can enjoy 30–70% more value than mined diamonds, meaning:
- A larger stone for the same budget.
- A higher clarity or color grade without overspending.
- More freedom to customise with luxury settings and designs.
🔍 Elarion Tip: Decide your budget first, then let our diamond specialists help you optimise across all 5 C’s.
📸 Visual Example for Website:
- A comparison chart: £5,000 → 1.00ct mined vs 1.50ct lab-grown.
- A before/after slider showing the upgrade in size/quality with lab-grown.